In this episode of the Commerce Journey Podcast, Cory and I discuss strategies for selling products online without an existing audience.
You can listen to the audio:
Or watch the episode on YouTube:
Methods for selling without an audience
- Sell on a marketplace
- Use direct to product advertising within a marketplace or in Google / Facebook / Instagram
- Organic content development
- Hybrid strategy: create organic content and boost it with ads
We discuss the ins and outs of each strategy, some things to consider when using each strategy, and our thoughts on preferred methods.
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